Sam Sadi

Sam Sadi has over 25 years of experience as a CEO, working across betting brands and sports books, before becoming CEO of LiveScore Group in 2019. Since taking the hotseat just before the pandemic, Sam has overseen huge growth, with annual revenue leaping from approximately £10m to over £200m. The success stems from a unique strategy to connect each arm of the business, creating an ecosystem which delivers everything a sports fan desires under one trusted brand.