Ritesh Shah is GM of Fintech and VP of Business Solutions at Rakuten Viber, where he leads the strategic development of the company’s financial technology capabilities and features for businesses to connect with users. Prior to joining Viber, Ritesh held senior roles across fintech, eCommerce, advertising, messaging/communications and subscription businesses in Europe, Asia and the US, including Head of Pan-EU in Amazon’s Advertising division and VP at Barclays.

With more than 20 years of experience in product innovation and digital transformation, Ritesh is a driving force behind Rakuten Viber’s financial services innovation. He’s passionate about discovering cutting-edge financial technologies that not only streamline operations but also create memorable user experiences on the Viber platform.