Nikolay Todorov: Keeping the entrepreneurial spirit alive as the business grows

Nikolay Todorov, CEO of the Bulgarian IT company SiteGround, took part in Digital Trends 2022. As a guest on The Power of Scalability panel, he shared critical moments in the development stages of the company, which is currently one of the world’s leading hosting businesses. SiteGround is a Bulgarian company, an international leader in IT…

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Vladislav Lazarov: The future of Adidas is in the metaverse

Sports brand Adidas will open an office in Sofia, where the company will make technological developments. This was announced by Vladislav Lazarov, global senior director of digital products at Adidas, during the Digital Trends 2022 forum. The metaverse and web3 open up many opportunities for businesses, and given the prediction that in 100 years, 90%…

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Anna Polischuk on the new, modernized and fashionable startup trends in times of extreme difficulty visualizing the Ukraine war

The first thing we did on the morning of February 24 was to pay the team’s salaries in advance.” That’s what entrepreneur Anna Polischuk remembers about the day Russia invaded Ukraine. Anna co-founded one of the country’s most successful startups, Lalafo, a C2C marketplace platform operating since 2015 and expanding its presence in Central Asian…

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