Digital Trends 2025: The Future Happens Live

Bulgaria’s leading technology and innovation forum returns on November 4 at Sofia Event Center.

📅 Date: November 4, 2025
📍 Venue: Sofia Event Center
🎤 Host: Svetoslav Ivanov, bTV journalist

Last year’s edition brought together over 500 participants from across the world, featuring leading speakers from groundbreaking organizations such as FIFA, UEFA, Google, Amazon, Aston Villa, and LiveScore — establishing Digital Trends as Bulgaria’s premier technology and innovation forum. This year promises to be bolder, more practical, and more real than ever.

Because the future is no longer somewhere ahead – it’s happening here and now, in real time, before our eyes.

Machines are learning to think, while humans are learning to imagine bolder — like innovators.

At Digital Trends 2025, the stage won’t just be a place for discussion, but a space where artificial intelligence and human imagination converge to create new realities.

Bolder, More Practical, and More Real Than Ever

Organized by Sportal Media Group and Profit.bg – part of the Swiss media company Ringier AG – Digital Trends is Bulgaria’s premier technology forum, focusing on actionable business strategies for AI transformation and the real-world application of technologies that are reshaping our world today.

The 2025 edition will explore five forces redefining the global tech landscape and Europe’s role within the direction in which the world is moving:

• Europe in the Global AI Race: How the continent is repositioning itself in the competition for technological leadership and digital sovereignty.
  
• From Vision to Impact: Real-life examples of AI-driven business transformation across industries.
  
• Next-Gen Fintech Experiences: The next wave of digital financial services and customer engagement.
  
• Marketing 5.0: The Business of Influence: How new technologies and data-driven insights are rewriting the rules of marketing and communication.
  
• The Future of GameTech in Bulgaria: The potential of the local ecosystem and its growing role on the regional innovation map.

Global Leaders, Real Business Cases, and Live Demonstrations

This year, the stage will host some of the most influential figures in the global tech landscape:

• Ofir Eyal, CEO of Rakuten Viber, will take the audience through how the next wave of digital communication will be driven by artificial intelligence — not as a tool, but as a creative partner in building new connections between people, brands, and communities
  
• Liina Vahtras, Managing Director of e-Residency Estonia, will explore Estonia’s journey toward becoming a digital nation and demonstrate how electronic citizenship is redefining how businesses are born and scale across Europe.
  
• Jack Harrington, Senior Manager “Partnerships” at Oracle Red Bull Racing, will take the audience into the world where every millisecond and every innovation can change history. He will reveal how algorithms and AI are transforming not only motorsport performance but also the strategic thinking behind championship victories
  
• Ozan Tas, AI Product Manager at Ringier Sports Media Group, will present real-world applications of artificial intelligence in the media and sports industries. With experience at Statista, OneFootball, and FLUX, he will show how GenAI is already reshaping the way content is created, analyzed, and personalized for millions of users worldwide.
  
• Lara Jelinski, Chief Growth Officer for Central Europe and Chief Executive Officer Media for Switzerland at dentsu, will present her vision of how AI, creativity, and technology will shape genuine connections between brands and the new generation of consumers.
  
• Petar Torneff Managing Director of Accenture Bulgaria, will outline the technological horizons of 2026 — from how businesses adapt to the accelerating pace of AI-driven change to how people are reimagining their own potential in the era of automation.
  
• Mike Golubev, Principal Solutions Architect at Amazon Web Services (AWS), will demonstsrate concrete examples of how generative AI is moving from the lab to real business environments, becoming a true catalyst for growth and efficiency.
  
• In a live on-stage demonstration, Petar Ivanov, Sales Programs Manager at Google Cloud CEE, and Milen Genchev, Customer Engineer and GenAI Specialist at Google, will showcase practical, interactive use cases of generative AI that deliver measurable business impact — a firsthand look at the real value of applied intelligence.

A Space for Ideas, Action, and Collaboration

Digital Trends traditionally brings together an audience of more than 500 participants — leaders, innovators, entrepreneurs, and creative minds who exchange ideas, visions, and solutions shaping the next technological era.

This year’s edition of the forum will feature a dynamic mix of keynotes, discussions, panels, and live demos, complemented by networking areas throughout the Sofia Event Center — including coffee lounges, a networking lunch, and an evening cocktail.

Join us on November 4 at Sofia Event Center — where innovation turns into impact, and ideas evolve into partnerships.