Tia is an internationally recognised leader who has spent her career at the intersection of media, tech and culture, always finding her way to roles where executive management and innovation are one function. Currently Global President of Innovation at dentsu, she drives the global innovation agenda for clients across Integrated Solutions, designing systems where creativity, technology and human potential work in concert. For Tia, innovation is an operational reality built into how teams work, lead and grow.
Tia is also a founder and entrepreneur, with a track record of building platforms and communities around leadership, culture and performance. Her advisory and keynote work carries the same ethos: helping senior leaders scale without burning out the people who make it possible.
Before her current dentsu role, Tia served as Global Managing Director at iProspect, steering the network through a landmark merger with Vizeum, unifying culture and leadership at scale. Her earlier career was shaped by a consistent instinct for culture-first leadership: a decade at WPP building and leading MediaCom’s global Culture division, and an early move into the creator economy at Maker Studios, one of the first scaled creator management businesses in the world.
She also contributes to the wider industry as a Board Trustee at Brixton Finishing School, supporting pathways for under-represented talent, and as an Advisory Board Member at Latimer, shaping solutions for next-generation audiences and creators.